Case Study - VIDEO PRODUCTION AND BEYOND

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Objective: Higher Options is a yearly event at the RDS in Dublin, Ireland run by The Irish Times. The event is organised to give 6th year, 5th year and TY students a bird’s eye view of their options in the years ahead, from university and colleges to PLC courses and more.

We were commissioned to develop a video production plan to include animations for the event, as well as filming interviews with key speakers and capturing some of the talks that were happening on the stage throughout the event.

The first part of this video production project was to create a series of animations to announce the different talks that were happening each day. These were developed in Adobe After Effects.

There were over 75 talks, each with its own animation including the time, hall number and talk name. In addition, we had 6 different screen placements:

  • One large LED trailer outside the main hall
  • Various free-standing ‘Wayfinder’ screens
  • One screen outside each hall announcing the talks for that particular slot, each hall was colour coded (this is important… keep reading)
  • The stage projectors
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Solution

The stage projectors and the LED trailer were both in a landscape aspect ratio and the remaing were in a 9x16 portrait aspect ratio. This meant the animations had to be developed in both formats.

Due to the large number of animations that had to be developed, we needed a good plan to make sure changes could be made quickly on the day and it was error safe.

We developed three animations, each colour coded and linked to a control layer, in such a way that, if we had to change the colour, font or any other general aspect, it could be done in one layer and applied to the other layers of that particular hall.

With this system in place, we had complete control and were able to change things quickly.

All we had to do was add the names of the speakers, times and halls… easy! In addition, we integrated the animations for the stage into PowerPoint animations to make it easy for the AV staff to run them throughout the talks.

This system proved to be very efficient and effective.

We were able to deliver over 100 different files with no errors and enormous flexibility to change things on the go.

  • X5 for Hall 1
  • X5 for Hall 2
  • X5 for Hall 3
  • X5 for the Wayfinders
  • X5 for the LED trailer
  • X25 (PowerPoint integrated) for Hall 1
  • X25 (PowerPoint integrated) for Hall 2
  • X25 (PowerPoint integrated) for Hall 3

This was only part 1 of the overall video production project.

The next phase was to create a ‘studio’ space in a room that was assigned to our company inside the RDS.

The room itself was a very bland, multipurpose room, similar to a hotel meeting room, but it was very spacious and we had early access to the room, two days before the event. This was excellent and something we do not always have the luxury of.

Our task was to transform the room into a warm and cosy space to conduct interviews and to make our guests and hosts feel relaxed. To this end, we decided to bring in furniture, props, lights, accessories, the whole works!

Furniture: We got some trusty IKEA units we had lying around in our studio, a couple of velvet chairs, some flourishing plants and ‘voila’! The set design was done.

A good set design isn’t of much use unless you creatively illuminate it. For this, we decided to use a few ‘naked’ bulbs with the cords (mainly to hide the hideous wall behind it!), some accent light (more detail later) and some colour light to go with the theme of Higher Options and to break the yellowish hue from all the tungsten lighting.

We wanted to use a simple lighting set-up for the interviewee and the host. To achieve this, we used two LED panels, no fill, no hair light, simple.

Each panel was positioned behind each person and slightly offset away from the camera as seen in the pictures. This lit their faces nicely, leaving the camera side of the faces slightly darker. The panel from the left would illuminate the talent’s face (camera right) and also act as a hair light for the talent on camera left and the panel on the right would do the opposite.

In addition, we added a couple of small ‘kicker’ lights to add a little bit of accent to the velvet chairs, a practical lamp to break a rather simple background, a couple of Astera Titan tubes to add colour to the wall and the room divider, and the beautiful naked bulbs to finish off the set.

The result: we achieved our goal of creating a warm, cosy space where our guests could feel relaxed and creating a very appealing interview setup.

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Set Design

We got some trusty IKEA units we had lying around in our studio, a couple of velvet chairs, some flourishing plants and ‘voila’! The set design was done.

A good set design isn’t of much use unless you creatively illuminate it. For this, we decided to use a few ‘naked’ bulbs with the cords (mainly to hide the hideous wall behind it!), some accent light (more detail later) and some colour light to go with the theme of Higher Options and to break the yellowish hue from all the tungsten lighting.

We wanted to use a simple lighting set-up for the interviewee and the host. To achieve this, we used two LED panels, no fill, no hair light, simple.

Each panel was positioned behind each person and slightly offset away from the camera as seen in the pictures. This lit their faces nicely, leaving the camera side of the faces slightly darker. The panel from the left would illuminate the talent’s face (camera right) and also act as a hair light for the talent on camera left and the panel on the right would do the opposite.

In addition, we added a couple of small ‘kicker’ lights to add a little bit of accent to the velvet chairs, a practical lamp to break a rather simple background, a couple of Astera Titan tubes to add colour to the wall and the room divider, and the beautiful naked bulbs to finish off the set.

The result: we achieved our goal of creating a warm, cosy space where our guests could feel relaxed and creating a very appealing interview setup.

Delivery

  • x7 studio interview videos ~10min each
  • x6 stage talks
  • x70 animations files to be played on the different screens throughout the event
  • x45 stage animations delivered in a PowerPoint to simplify execution
  • A flawless and calm experience throughout the event
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